Based in Tygervalley, Cape Town, Amplify Investment Partners is a registered discretionary Financial Services Provider, which holds a FAIS Category I, II and IIA licence (FSP No. 712). It has been in existence since 1993 and provides a holistic suite of investment products to all investors. Amplify Investment Partners (renamed in December 2019), previously known as Blue Ink Investments (Pty) Ltd, a wholly owned subsidiary of Sanlam Investments Holdings, has historically been a hedge fund asset manager, focused on researching and utilising asset managers’ capabilities across multi-disciplined strategies, which have gathered significant interest from both the general public and institutional investors.
Investment philosophy
Amplify’s investment philosophy is to create solutions, especially in light of volatile and uncertain markets, through skilful portfolio construction empowered by a deep understanding of investment styles and market regimes to deliver the best outcomes for investors. This is achieved through a sophisticated portfolio construction process offering multiple levels of diversification between underlying managers, differing strategies and styles and asset classes.
Implications for financial planners and their clients
Amplify will continue to ensure that the underlying sub-advised managers are best in class, providing industry-leading investment capabilities. Should any material concerns emerge, Amplify may replace the underlying sub-advised asset manager to reflect their best ideas. Amplify aims to be a trusted, investment-led organisation with whom financial planners and their clients can partner with in full confidence.
Trust the process
The manager selection process aims to identify managers with skill in a specific asset class or strategy. Amplify uses a tried and tested framework when assessing potential managers as they believe this structure helps to ensure a repeatable investment process. It also ensures analysts remain disciplined in terms of the screening steps they apply and the team engages in rigorous debates to test and challenge each other’s thinking. They use a disciplined process to screen through the available universe of managers and select those with true skill and who outperform reasonable return expectations given their investment style.
Products on offer
Amplify Investment Partners offers a range of long-only and hedge funds. The long-only range of funds spans fixed income, multi asset, local equity, local property and global equity (ZAR and USD). The hedge fund range spans fixed income, long/short equity, multi strategy and property. Amplify firmly believes in the portfolio construction benefits of hedge funds in investment portfolios. They’re constantly looking for institutional-quality hedge funds to bring to retail investors in South Africa.
Performance
At Amplify Investment Partners, pride is placed in the performance of their solutions, both long-only and hedge. Their funds have an established track record of robust performance across market cycles, resulting in a variety of awards. What they believe is that life is about more than returns.
It’s about achieving a balance between realising financial hopes and dreams, and creating sustainable impact for future generations. What matters is being able to create an impact that’s sustainable and long-lasting. To achieve this, Amplify subscribes to the UN’s Sustainable Development Goals (SDGs) which aims to transform our world by addressing gender, social, economic and environmental issues. To do this, they’ve chosen to focus their efforts on creating impact using SDGs that are aligned to their values, much in the same way that all the SDGs are aligned to the United Nations General Assembly goal of transforming the world by 2030.
Contact information:
- Wade Witbooi, Managing Director
- Telephone: 021 950 2689
- Email: wade@amplify.co.za
- Website: www.amplify.co.za
Amplify Investment Partners (Pty) Ltd is an authorised Financial Services Provider (FSP 712).
Sanlam Collective Investments (RF) (Pty) Ltd is a registered and approved Manager in terms of the Collective Investment Schemes Control Act. Collective investment schemes are generally medium- to long-term investments. Past performance is not necessarily a guide to future performance, and the value of investments/units /unit trusts may go down as well as up. A schedule of fees and maximum commissions is available from the Manager on request. Collective investments are traded at ruling prices and can engage in borrowing and scrip lending. The Manager does not provide any guarantee with respect to either the capital or the return of a portfolio. The manager has the right to close the portfolio to new investors to manage it more efficiently in accordance with its mandate. Income funds derive their income primarily from interest-bearing instruments. The yield is current and is calculated daily.
