What inspired you to become a financial planner?
I was diagnosed with a Kidney Disorder (PKD) in 2008. I held a profession in education for nearly a decade when I was offered the opportunity to join the financial planning industry. I realised that my passion for educating and health coincided and decided to take the career change plunge, and I have enjoyed every minute of my time.
What prompts clients to come to you? Do you have a niche or distinctive value offering?
I have built and fostered a strong relationship with all our clients, and the trust that the clients have in us as financial services providers allows us to effectively help them with their needs. We pride ourselves on helping each client, and being an independent Financial planner allows us to cater for the market.
What do you believe is the most important thing you do for clients?
Assist them holistically by being there for them and making sure the irritations and difficulties are taken off their plates, onto our plates.
What are the biggest mistakes that you see clients make?
Overpaying for their Health portfolio. Clients are unaware of how many plans are available to them (medical aids), plans that would suit the cover needed, whilst also being cost-effective.
How do you charge for your services?
We are remunerated by law up to a certain percentage or rand value that increases annually. Many people are not aware that built into the medical aid and gap cover premiums is a commission to the advisor.
What role does technology play in your practice?
We are reliant on technology to assist us with compliance, comparisons, and so many small things that one uses the old file cabinets for. We are always looking at upskilling and staying on top of technology.
How do you utilise social media as a financial planner?
I admit that I don’t utilise it properly, but there is untapped value for financial planners connecting with new clients via social media channels. I have had various leads come through via social media groups. This is an area we are busy exploring to reach the younger demographic.
What do you enjoy most about being a financial planner?
I feel the most fulfilled when I am sitting with a client, working through a plan and seeing the client value the advice given. The client’s appreciation expressed through a simple ‘thank you’ after a productive meeting goes far beyond money for me.
What are the biggest challenges you face as a financial planner?
Compliance is a challenge, but I’m glad we have a regulatory board making sure we run a tight ship.
What is the biggest change you have seen in financial planning during your career?
The health insurance sector and how effective this is for corporations with blue-collar workers.
What’s your one wish for the future of the financial planning profession?
That people stop thinking we are sales agents. As a financial planner, we want our clients to know we advise and build a comprehensive plan and the products are put into place to assist with your goals for the future.
