Auto & General has a new look, backed by the promise of commitment

Auto and General reveals it's new look and reaffirms their commitment to being there for their customers when they need it the most.

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stock image for insurance prompt, credit: Canva

Auto & General Insurance is evolving with not just a new brand identity, but with an entire business reboot, reinforcing its unwavering commitment to being there when it matters most.

Commenting on this transformation, Alex Terblanché, CEO of Auto & General said:

“Auto & General was launched in South Africa in 1985. Since then, we’ve been committed to restoration. Even though we may look different with a new and improved logo and colour scheme, our commitment to our people, customers, broker partners, communities and country remains unwavering. It’s a promise that’s allowed us to stand the test of time.”

In an age where dedication is a hassle and relationships are measured in likes, commitment is rare. Yet, Auto & General has a track record of commitment spanning almost four decades and a history of treating its customers with respect and care. Terblanché calls this ‘short-term insurance with long-term values’.

Loss’ tends to dominate the insurance narrative however, if your entire house suddenly burns down, and hope lies scattered in the rubble, we are the ones who are there to help pick up the pieces and put lives back together. We are there when suddenly happens,- Terblanché

In 2017, when Knysna was devastated by fires, Auto & General was there. Its team worked tirelessly, on the ground and behind the scenes to ensure that its customers were safe and that their claims were paid in a matter of days. “During our interactions with our customers affected by the fires we discovered that necessities aside, what was really needed was expertise and the prompt reassurance that what they had lost, would be restored. This is exactly what we did. Another example is when the National Covid-19 lockdown regulations caused a severe loss of income for many businesses, Auto & General bucked the trend by honouring all valid claims,” said Terblanché.

These examples illustrate the Auto & General difference – ensuring that customers are insured right, that its customers and broker partners are serviced right and that when ‘suddenly’ happens, customers are settled right with a dedicated claims consultant, timeous communication, access to a panel of vetted service providers, and a lifetime guarantee on repairs. These commitments are backed by a service promise.

Welcome to the new era of Auto & General.