Amplify Investment Partners recently celebrated nine top-tier awards for industry-leading performance in 2025. The accolades, which include Morningstar, Raging Bull, Profile Unit Trust and FundHub awards, recognise industry outperformance for the following funds:
- Amplify SCI Defensive Balanced Fund, a South African Multi-Asset Low Equity fund, managed by Matrix Fund Managers
- Amplify SCI Wealth Protector Fund, a South African Multi-Asset Low Equity fund, managed by Truffle Asset Management
- Amplify SCI Absolute Fund, a South African Multi-Asset Medium Equity fund, also managed by Matrix Fund Managers
- Amplify SCI Property Equity Fund, a South African Real Estate General fund, managed by Sanlam Investments
The awards reflect Amplify’s strategy of partnering with leading managers and disciplined product development.
“Amplify is now a premier multi-strategy asset management company, showcasing top talent locally and globally,” says Amplify Managing Director, Wade Witbooi. Amplify is based in Tygervalley, Cape Town.
Investment philosophy
Amplify’s investment philosophy centres on offering resilient funds in volatile and uncertain markets. “We employ a disciplined, repeatable framework to identify partner managers with demonstrable skill in specific asset classes or strategies. The process includes structured research and continuous monitoring to ensure alignment with expected outcomes.
“Our trusted partner managers achieve results through a deep understanding of financial markets, instrument selection and portfolio construction,” says Witbooi.
Partner managers include: Abax Investments, Acumen Capital, AG Capital, All Weather Capital, Fairtree Asset Management, Laurium Capital, Marble Rock Asset Management, Matrix Fund Managers, Ninety One, Oyster Catcher Investments, Sarofim & Co. (US), Southchester Investment Managers, Terebinth Capital, Troy Asset Management (UK) and Truffle Asset Management.
Implications for financial planners
Amplify provides financial planners with access to institutional-quality investment capabilities. “The business continues to expand access to institutional-quality hedge fund strategies for retail investors,” says Witbooi.
Amplify’s evolution into a broader asset management business reinforces its role beyond hedge funds, offering a full toolkit of funds aligned to client outcomes. Recent additions include:
• The Amplify Global Flexible Fund (USD) A defensive offshore multi-asset strategy, managed by Troy Asset Management, investing across equities, inflation-linked bonds, gold and cash.
• The Amplify Strategic Income Satrix Feeder Actively Managed ETF (AMPSTI) An actively managed ETF providing access to Amplify’s multi-asset income strategy in partnership with Satrix, managed by Terebinth Capital. These complement Amplify’s global equity, local long-only and hedge fund ranges.
Performance and the future
With over R80-billion in assets under management (2026), Amplify focuses on investment excellence, innovation and accessibility.
Key focus areas include:
- Investment excellence across the fund range
- Deepening partnerships with specialist managers
- Scaling hedge fund education and adoption
- Growing Amplify’s contribution to conservation, education and employment in South Africa
- Beyond performance, Amplify focuses on long-term social impact. “Strong investment performance allows us to focus on measurable outcomes and long-term impact,” says Witbooi.
Amplify supports wildlife conservation, ranger safety and skills development through collaboration with the Environmental Crimes Investigation Unit, Contemplate Wild and the Good Work Foundation.
“I’m excited about what Amplify has achieved and where it is going. We are well supported by Sanlam Investments and our partner managers, who share a vision for asset management and creating impact in South Africa,” Witbooi concludes.
Contact information:
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- Name: Wade Witbooi, Managing Director
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- Telephone: 021 950 2689
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- Email: wade@amplify.co.za
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- Website: www.amplify.co.za
